Summary

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We’ve unified our DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand: Google Marketing Platform.

 

As part of the launch of Google Marketing Platform on July 24, 2018, Google Analytics 360 Suite Home has become Platform Home.

 

The new Google Marketing Platform brand - including new product names and logos - is reflected in product interfaces, help centers, trainings, and more.

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About Google Marketing Platform

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Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

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With Google Marketing Platform you can:

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• Deliver faster, smarter marketing. With day-to-day processes automated, you can spend your time on strategic activities while built-in intelligence automatically surfaces your ad trends and patterns.

• Gain more control over your investments. Easily see what parts of your marketing are working and make informed decisions to improve performance - all while feeling confident you’re delivering quality ads and experience.

• Understand your audience on a deeper level. Integrate and access your data to gain a more complete view of your customers, and connect your data with Google cross-device and intent signals to identify the most valuable audiences.

• Share insights across your teams. With data and reporting in one place, everyone in your company has a view to your audience, your media, and your business results in order to share insights and optimize your marketing.

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